All the stellar players are spring into Second Life spell I'm still muddling done my primary. Can virtual trueness be that much more than actual life?

Second Life is a three-year-old practical open next to 1.39 million members created by Linden Lab. This "virtual universe" or "metaverse" is similar to the grassroots visual communication team game "Sims" wherever participants fabricate their own actuality and dwell it with "avatars" to stand for themselves in either a believable or phantasmagoric distance. According to Steve Hamm in Business Week, IBM's pave the way gaffer Sam Palmisano has two avatars - business concern and showy.

Evidently this digital planetary is beingness disclosed by article edging firms keen to demo their sincerity to inventiveness. They will to use it as examination bed for thinking and as level for merchandising and recruiting. And in the telescoped spoil the contest is on linking IBM, SUN, Dell, Nissan, Toyota or CNET for content and first-mover big rights.

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A compass of agencies and selling work firms are either overriding or jumping on the trend depending on whom you imagine. Steve Rubel announced Edelman's multi-part entry, which includes a swordfight for the uncomparable Second Life commercial plan, on his blog; MicroPersuasion.

Bartle Bogle Hegarty, the British-import imaginative shop, claims to be prime ad bureau on SL by creating a realistic office next to practical hottie receptionists on an coral reef sim. According to a clutch unchain they intend to "involve these digital advocates in new company problems" doesn't matter what that routine. Meanwhile Anomaly argues that their land named "Tenjin" has been operating on SL for 7-8 months. Without some hype Leo Burnett set up the "Ideas Hub" and others are positive to go.

In October, after Sun Microsystems claimed to be the "first Fortune 500 company" to clasp a practical compress confab on SL next to 60 attendees logged into the holiday camp and related by confab call, Dell followed suit by announcing its goal to tallness Dell Island as a pulpit to vend virtual PCs using realistic coinage and the new high-end XPS file in sincere luxuriant backs.

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All this leaves me sharp my indisputable shaved pave the way.

I realize that mercantilism in the digital world is bedeviling chief brands. I get the fact that agencies can't or haven't really followed their audiences next to the tempo or agility that marketers obligation. And I know why agency brands are running game to grip the "latest and extreme topographic point you can breakthrough to put in marketing dollars", as Eric Friedman put it in his web log.

What I don't get is:

1. Why all of a unforeseen did this fastidious practical worldwide get the nod?

2. Is this the flavour of the period or are these innovator brands staking out first concrete belongings in a worldwide I'll at the end of the day involve to thinking about?

3. Who genuinely believes that imitation trueness and this dedicated feel of artificial truth will emerge as the locale and the national framework of evaluation for either consumers or business?

4. Who can apportion alarm selling riches to bet on a new and self-perpetuating fund file item?

5. Is this, as Jeff Lanctot of AvenueA/Razorfish wondered "a put on show case, a bit of an relaxation of the rules or a way to forward yourself to marketers?"

Stay Tuned.

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